Tweak & Repeat. đ
You are leaving dollars on the table.
Ending up with a meal kit business in default, we quickly realized the metrics for traditional growth weren't there.
â Low margin
â High touch
We realized the worst place for a business to be is to have a single channel of growth.
Diversify.
Create a 3-legged stool, a tri-pod, a 3-point system.
Call it what you will, but just build in revenue redundancy.
The D2C world is constantly evolving.
Be ahead of the curve.
Build 3 customer channels, not just 1.
Here's how in a few easy steps per channel ⤾
1ď¸âŁ Active customers // those who you intend to sell to.
â Set up a hyper-specific acquisition campaign.
Get on the phone with your target demo (yes, even in D2C).
Try out 3 offers to see which converts quickest.
Take the quick convert offer and set it up as paid lead gen ad.
Follow the same formula with slight variations
Tweak & Repeat. đ
2ď¸âŁ Passive customers // those who come to you happenstance.
â Cast a wide net.
Post 3 poignant thought leadership narratives.
Make each off topic from your typical focus.
Add to each:
Clear POV
Video narrative
CTR links
Affiliate link
Partner % discount (brokers a referral % also)
Push out through Email, Social and even PR if you choose.
See where people come from and what they click on / buy.
Tweak & Repeat. đ
3ď¸âŁ Referral customers // those who get passed your way.
â Maximize your diversity.
Pick 5 partners in different categories (ex. suppliers, like-minded brands, friends, etc.)
Do the following activities with each of them in this order:
Brand give away
Email co-promotion
Email refer-a-friend
Social tag-a-friend
Pick the partner that gets you the best sales.
Find more of them.
Tweak & Repeat. đ
Every brand ebbs and flows.
When one channel slows, another will pick up.
Protect your assets.
Constantly attend to your 3-point revenue system.
You've got this.